You really think people don't already do this? Th elite athletes are already choosing schools based on which ones they think give them the best shot to go pro (i.e. which ones are going to get them the most money).

The only athletes that are really bringing money into the schools are the elite athletes. Everyone else is either breaking even or not bringing in anything. That's the business side of it, and if a player is bringing a lot of money into the school, they should see some of the benefits. It's like any other business. If you do exceptionally well and you bring a lot of money into your company, you get rewarded (pay increases, bonuses, etc). Likewise, if you don't bring money into your company, you shouldn't get more pay or bonuses. Simple.

Once the student hits so much financial aid because of the school cost they can no longer get a pell grant. The full ride pretty much screws them of that. I'm suggesting what you are saying and just calling extending it to the student athletes only based on parent's income on top of the full ride.

Are you sure about that? My understanding is that even with the full ride, they can still get a Pell Grant.